This statistic shows the online research as a share of the global research spend from 2009 to 2019. Online research accounted for 44 percent of the total market research spend in 2019, two percent less than the previous year.
Online research as a share of market research spend worldwide from 2009 to 2019
Figures prior to 2019 were taken from previous edition. Figures include: online quantitative research, mobile/smartphone quantitative research, audience measurement, online traffic/ web analytics, online qualitative and online research communities.
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ESOMAR. (September 21, 2020). Online research as a share of market research spend worldwide from 2009 to 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/491140/share-online-market-research-spend/
ESOMAR. "Online research as a share of market research spend worldwide from 2009 to 2019." Chart. September 21, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/491140/share-online-market-research-spend/
ESOMAR. (2020). Online research as a share of market research spend worldwide from 2009 to 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/491140/share-online-market-research-spend/
ESOMAR. "Online Research as a Share of Market Research Spend Worldwide from 2009 to 2019." Statista, Statista Inc., 21 Sep 2020, https://www.statista.com/statistics/491140/share-online-market-research-spend/
ESOMAR, Online research as a share of market research spend worldwide from 2009 to 2019 Statista, https://www.statista.com/statistics/491140/share-online-market-research-spend/ (last visited November 21, 2024)
Online research as a share of market research spend worldwide from 2009 to 2019 [Graph], ESOMAR, September 21, 2020. [Online]. Available: https://www.statista.com/statistics/491140/share-online-market-research-spend/
