This statistic shows the online research as a share of the global research spend from 2009 to 2019. Online research accounted for 44 percent of the total market research spend in 2019, two percent less than the previous year.
Online research as a share of market research spend worldwide from 2009 to 2019
Figures prior to 2019 were taken from previous edition. Figures include: online quantitative research, mobile/smartphone quantitative research, audience measurement, online traffic/ web analytics, online qualitative and online research communities.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ESOMAR. (September 21, 2020). Online research as a share of market research spend worldwide from 2009 to 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/491140/share-online-market-research-spend/
ESOMAR. "Online research as a share of market research spend worldwide from 2009 to 2019." Chart. September 21, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/491140/share-online-market-research-spend/
ESOMAR. (2020). Online research as a share of market research spend worldwide from 2009 to 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/491140/share-online-market-research-spend/
ESOMAR. "Online Research as a Share of Market Research Spend Worldwide from 2009 to 2019." Statista, Statista Inc., 21 Sep 2020, https://www.statista.com/statistics/491140/share-online-market-research-spend/
ESOMAR, Online research as a share of market research spend worldwide from 2009 to 2019 Statista, https://www.statista.com/statistics/491140/share-online-market-research-spend/ (last visited December 22, 2024)
Online research as a share of market research spend worldwide from 2009 to 2019 [Graph], ESOMAR, September 21, 2020. [Online]. Available: https://www.statista.com/statistics/491140/share-online-market-research-spend/
