In 2022, the research method with the highest share of market research spend worldwide was quantitative research, with roughly 64 percent of the total share. Second in the list was reporting, with 20.1 percent of the share.
Distribution of market research spend worldwide in 2022, by research method
Characteristic
Share of total spend
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ESOMAR. (September 8, 2023). Distribution of market research spend worldwide in 2022, by research method [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/
ESOMAR. "Distribution of market research spend worldwide in 2022, by research method." Chart. September 8, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/
ESOMAR. (2023). Distribution of market research spend worldwide in 2022, by research method. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/
ESOMAR. "Distribution of Market Research Spend Worldwide in 2022, by Research Method." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/
ESOMAR, Distribution of market research spend worldwide in 2022, by research method Statista, https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/ (last visited July 03, 2024)
Distribution of market research spend worldwide in 2022, by research method [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/491127/global-revenue-distribution-market-research-survey-method/