In 2023, the United States had the vast majority of the market share of the global market research industry. Its closest competitor in the United Kingdom had 11 percent of the share, compared to over 40 percent in the United States.
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Everything on "Ipsos" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Industry overview
Research methods
Leading companies
Advertising and market research by selected countries
Further related statistics
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The statistic on this page is a Premium Statistic and is included in this account.
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