Market share of the market research industry worldwide by country 2023

Published by
Raphael Bohne,
Mar 7, 2025

In 2023, the United States had the vast majority of the market share of the global market research industry. Its closest competitor in the United Kingdom had 11 percent of the share, compared to over 40 percent in the United States.

Market share of the market research industry worldwide in 2023, by country

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Release date

December 2024

Region

Worldwide

Survey time period

2023

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