This chart depicts the share of display content considered dangerous for brand safety in Italy in the first semester of 2018, by type and device. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation and 22.4 percent of such content was showing violence. On mobile web, violent content was tracked less often (14.4 percent), while 27 percent of risky content was related to content for adults.
Share of display content considered dangerous for brand safety in Italy in 2018, by type and device
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Share of display content considered dangerous for brand safety in Italy in 2018, by type and device
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Integral Ad Science. (October 11, 2018). Share of display content considered dangerous for brand safety in Italy in 2018, by type and device [Graph]. In Statista. Retrieved April 05, 2025, from https://www.statista.com/statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of display content considered dangerous for brand safety in Italy in 2018, by type and device." Chart. October 11, 2018. Statista. Accessed April 05, 2025. https://www.statista.com/statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
Integral Ad Science. (2018). Share of display content considered dangerous for brand safety in Italy in 2018, by type and device. Statista. Statista Inc.. Accessed: April 05, 2025. https://www.statista.com/statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of Display Content Considered Dangerous for Brand Safety in Italy in 2018, by Type and Device." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
Integral Ad Science, Share of display content considered dangerous for brand safety in Italy in 2018, by type and device Statista, https://www.statista.com/statistics/935773/most-risky-display-content-for-brand-safety-in-italy/ (last visited April 05, 2025)
Share of display content considered dangerous for brand safety in Italy in 2018, by type and device [Graph], Integral Ad Science, October 11, 2018. [Online]. Available: https://www.statista.com/statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
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