Most valuable sport athlete brands worldwide 2017

Most valuable sports athlete brands worldwide in 2017 (in million U.S. dollars)*

CharacteristicBrand value in million U.S. dollars
Roger Federer 37.2
LeBron James 33.4
Usain Bolt 27
Cristiano Ronaldo 21.5
Phil Mickelson 19.6
Tiger Woods 16.6
Virat Kohli 14.5
Rory Mcllroy 13.6
Lionel Messi 13.5
Stephen Curry 13.4
Created with Highcharts 7.2.2Brand value in million U.S. dollars37.237.233.433.4272721.521.519.619.616.616.614.514.513.613.613.513.513.413.4Roger FedererLeBron JamesUsain BoltCristiano RonaldoPhil MickelsonTiger WoodsVirat KohliRory McllroyLionel MessiStephen Curry
02.557.51012.51517.52022.52527.53032.53537.54042.5
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Release date

October 2017

Region

Worldwide

Survey time period

2017

Supplementary notes

* An athlete's brand is their endorsement income, less the average endorsement income of the top 10 athletes in the same sport.

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