In 2022, the number of Facebook users in Thailand reached around 51.87 million. This is forecast to reach around 47.62 million by 2026. As of the fourth quarter of 2022, the social network was accessed worldwide by close to three billion users on a monthly basis. Given that there were around 57 million internet users in Thailand in 2022, almost all of them were using Facebook.
Facebook usage in Thailand
Facebook was mostly used by men and women between the age of 18 and 34 years old in Thailand. The most popular Facebook pages contain popular photo posts, viral videos, news and celebrities. But, photo posts had the highest engagement rate among Thai users.
Social media in Thailand
Besides Facebook, Line and TikTok also had a high penetration rate in Thailand. In general, social media usage has several implications for the success of e-commerce and businesses. For example, Facebook would serve both as information and online shopping channel for digital consumers.
Number of Facebook users in Thailand from 2017 to 2022 with a forecast through 2026
(in millions)
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Statista. (March 6, 2023). Number of Facebook users in Thailand from 2017 to 2022 with a forecast through 2026 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/490467/number-of-thailand-facebook-users/
Statista. "Number of Facebook users in Thailand from 2017 to 2022 with a forecast through 2026 (in millions)." Chart. March 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/490467/number-of-thailand-facebook-users/
Statista. (2023). Number of Facebook users in Thailand from 2017 to 2022 with a forecast through 2026 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/490467/number-of-thailand-facebook-users/
Statista. "Number of Facebook Users in Thailand from 2017 to 2022 with a Forecast through 2026 (in Millions)." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/490467/number-of-thailand-facebook-users/
Statista, Number of Facebook users in Thailand from 2017 to 2022 with a forecast through 2026 (in millions) Statista, https://www.statista.com/statistics/490467/number-of-thailand-facebook-users/ (last visited July 22, 2024)
Number of Facebook users in Thailand from 2017 to 2022 with a forecast through 2026 (in millions) [Graph], Statista, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/490467/number-of-thailand-facebook-users/