The reach by social network in the 'Facebook' segment of the advertising market in the Philippines was forecast to continuously decrease between 2024 and 2030 by in total 2.6 million users (-3.47 percent). After the ninth consecutive decreasing year, the reach by social network is estimated to reach 72.31 million users and therefore a new minimum in 2030.
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Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (October 29, 2024). Number of users of Facebook advertising in the Philippines from 2021 to 2030 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
Statista. "Number of users of Facebook advertising in the Philippines from 2021 to 2030 (in millions)." Chart. October 29, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
Statista. (2024). Number of users of Facebook advertising in the Philippines from 2021 to 2030 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
Statista. "Number of Users of Facebook Advertising in The Philippines from 2021 to 2030 (in Millions)." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
Statista, Number of users of Facebook advertising in the Philippines from 2021 to 2030 (in millions) Statista, https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/ (last visited December 22, 2024)
Number of users of Facebook advertising in the Philippines from 2021 to 2030 (in millions) [Graph], Statista, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
