Social media user penetration Philippines 2017-2029

The social media penetration in the Philippines was estimated at 74.72 percent in 2022, or equivalent to about 84 million people using a social network. The penetration rate of social media in the country was estimated to continue increasing in the following years.

Social media in the Philippines

The Philippines is an archipelagic country, which poses logistical problems for social interaction and communication between residents from the various islands. Social networks could not only help the residents to connect with friends and family living far but also serve as a timely source for news or even purchasing products and services. Among the most well-known social networks, Facebook remains in the lead in Philippines, with a penetration rate of about 96 percent.

Digitalization and economic growth

Digital adaption in the Philippines has proven to contribute greatly to the growth of the digital economy, contributing about nine percent to the country’s GDP. Across sectors, telecommunication services, professional and business services, and e-commerce were the leading components in this industry. Since social media usage is not only limited to communication and entertainment purposes, social commerce can also be expected to continue driving the e-commerce sector.