Spending expectations of U.S. consumers for the holiday season 2024

Published by
D. Tighe,
Nov 7, 2024

As of September 2024, survey respondents in America expect to spend approximately 735 U.S. dollars on gifting experiences for the holiday season, such as restaurant meals and concert tickets. They prioritize these experiences over retail purchases, including nongift purchases such as home furnishings and holiday decorations.

Expected spend over the holiday season in the United States in 2024, by category (in U.S. dollars)

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Release date

October 2024

Region

United States

Survey time period

August 30 to September 6, 2024

Number of respondents

4,114 respondents

Method of interview

Online survey

Supplementary notes

Original survey question: "How much do you expect to spend on each of the following items during the upcoming year-end holiday season?"
Non-gift purchases include items, such as clothing, home furnishings, and holiday decorations.
Experiences include entertainment at home and socializing away from home (e.g., restaurants and concert tickets).

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