Wireless ARPU of AT&T 2018-2024, by quarter

In the second quarter of 2024, AT&T’s average revenue per user (ARPU) stood at about 50.54 U.S. dollars for its wireless postpaid services, a slight increase compared to the previous quarter. The ARPU for postpaid phones alone remained around six U.S. dollars higher at 56.42 U.S. dollars. 

AT&T faces tough competition in the U.S. wireless sector

AT&T has led the U.S. wireless telecommunications sector for many years, servicing the most wireless subscriptions among U.S. operators. After spinning off its interests in the entertainment company WarnerMedia in 2022, AT&T has sought to refocus its attention on developing its wireless offering. The operator faces strong competition in the 5G space in particular, with T-Mobile US investing heavily in its 5G network. T-Mobile US delivered the fastest typical 5G download speeds among major network operators in 2022, with Verizon and AT&T offering the second and third fastest services respectively.