Actions taken after abandoning a shopping cart in the United Kingdom (UK) 2015

Published by Statista Research Department, Jul 8, 2015
This statistic displays the distribution of actions taken after abandoning a shopping cart according to online shoppers in the United Kingdom (UK) in 2015. During the survey period, it was found that 28 percent of respondents reported that they purchased the item at a later date on the same website.

Distribution of actions taken after abandoning a shopping cart according to online shoppers in the United Kingdom (UK) in 2015

CharacteristicShare of respondents
I purchased the item with a different online retailer 31%
I purchased the item at a later date on the same website 28%
I wasn’t looking to purchase, so I didn’t buy anything 21%
I went into a physical store to buy what I was originally looking for 13%
I went into a store to buy something different 6%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents31%31%28%28%21%21%13%13%6%6%I purchased the item with a different online retailerI purchased the item at a later date on the same websiteI wasn’t looking to purchase, so I didn’t buy anythingI went into a physical store to buy what I was originally looking forI went into a store to buy something different
0%10%20%30%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%

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Release date

July 2015

Region

United Kingdom

Survey time period

April 9, 2015 to April 22, 2015

Number of respondents

1,500 respondents

Special properties

online shoppers who purchased intems online in the prior three months.

Method of interview

Online survey

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