This statistic displays the findings of a survey on the importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector. During the survey period, it was found that 67 percent of respondents reported that, when buying electronic items, the online reviews were much more important or a little more important than information from other sources.
Importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector
individuals who had purchased an item from one category after reading reviews in that category.
Method of interview
Online omnibus survey
Supplementary notes
* Original survey question was phrased as the following:
"How important were the reviews to your decision to buy it, compared to other sources of information or recommendations; such as friends and family; the opinions of experts; price comparison websites etc?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Competition and Markets Authority. (June 19, 2015). Importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/489738/uk-online-reviews-in-relation-to-other-sources-in-buying-decision-process/
Competition and Markets Authority. "Importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector." Chart. June 19, 2015. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/489738/uk-online-reviews-in-relation-to-other-sources-in-buying-decision-process/
Competition and Markets Authority. (2015). Importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/489738/uk-online-reviews-in-relation-to-other-sources-in-buying-decision-process/
Competition and Markets Authority. "Importance of Online Reviews in Relation to Other Sources of Information in The Buying Decision Process in The United Kingdom (Uk) in 2015, by Sector." Statista, Statista Inc., 19 Jun 2015, https://www.statista.com/statistics/489738/uk-online-reviews-in-relation-to-other-sources-in-buying-decision-process/
Competition and Markets Authority, Importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector Statista, https://www.statista.com/statistics/489738/uk-online-reviews-in-relation-to-other-sources-in-buying-decision-process/ (last visited July 16, 2024)
Importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector [Graph], Competition and Markets Authority, June 19, 2015. [Online]. Available: https://www.statista.com/statistics/489738/uk-online-reviews-in-relation-to-other-sources-in-buying-decision-process/
