Influence of online reviews on purchase decisions in the UK 2015, by sector

Share of individuals who purchase a product or service after reading online reviews in the United Kingdom (UK) in 2015, by sector

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Source

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Release date

June 2015

Region

United Kingdom

Survey time period

March 12, 2015 to April 7, 2015

Number of respondents

3,729 respondents

Age group

16 years and older

Method of interview

Online omnibus survey

Supplementary notes

* Original survey question was phrased as the following:
"Now thinking about the last time you looked at online reviews for [Q1 category], did you go on to buy or arrange to buy the product or service?"

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