It was estimated that by 2029, over 95 million Filipinos will become social network users. Considering the forecasted population of around 119 million, this highlights the key role of social media among Filipino internet users.
Is the Philippines the social media capital?
The Philippines have been called the social media capital of the world because of their extraordinarily high usage time of about three hours per day. Facebook, TikTok, and Instagram have emerged as the leading platforms used monthly by Filipino internet users. Additionally, Filipinos were known as early technology adopters, as well as being highly internet-savvy.
How are the Philippines able to improve its accessibility?
While Filipino online users continue to ride the wave of internet trends, the current network infrastructure still needs improvement. The archipelago consists of around seven thousand islands, making it challenging for the government to provide basic connectivity for all. As of 2022, it was estimated that there were about 56 percent of Filipinos had internet access. Although this figure was seen to improve in the succeeding years, measures to speed up the internet connection speed in the Philippines should be laid out to cater to the population’s needs.
Number of social media users in the Philippines from 2017 to 2029
(in millions)
Figures refer to the estimated number of people in the selected region that use social media sites and applications regularly (at least once a month). The data is based on surveys as well as user penetration estimates of the major social platforms.
Figures were based on national and international statistical offices, company filings, traffic and press analysis.
All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (August 1, 2023). Number of social media users in the Philippines from 2017 to 2029 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/489180/number-of-social-network-users-in-philippines/
Statista. "Number of social media users in the Philippines from 2017 to 2029 (in millions)." Chart. August 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/489180/number-of-social-network-users-in-philippines/
Statista. (2023). Number of social media users in the Philippines from 2017 to 2029 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/489180/number-of-social-network-users-in-philippines/
Statista. "Number of Social Media Users in The Philippines from 2017 to 2029 (in Millions)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/489180/number-of-social-network-users-in-philippines/
Statista, Number of social media users in the Philippines from 2017 to 2029 (in millions) Statista, https://www.statista.com/statistics/489180/number-of-social-network-users-in-philippines/ (last visited July 22, 2024)
Number of social media users in the Philippines from 2017 to 2029 (in millions) [Graph], Statista, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/489180/number-of-social-network-users-in-philippines/