The statistic displays the distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from the second quarter of 2015 to the third quarter of 2017. In the second quarter of 2015, 87 percent of all advertisers used VAST for their video campaigns. This figure fell to 57 percent in quarter three 2016.
Distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from 3rd quarter 2015 to 2nd quarter 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Videology. (November 2, 2017). Distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from 3rd quarter 2015 to 2nd quarter 2017 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/488806/vast-vs-vpaid-digital-video-advertising-campaigns-in-the-united-kingdom-uk/
Videology. "Distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from 3rd quarter 2015 to 2nd quarter 2017." Chart. November 2, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/488806/vast-vs-vpaid-digital-video-advertising-campaigns-in-the-united-kingdom-uk/
Videology. (2017). Distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from 3rd quarter 2015 to 2nd quarter 2017. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/488806/vast-vs-vpaid-digital-video-advertising-campaigns-in-the-united-kingdom-uk/
Videology. "Distribution of Vast and Vpaid Digital Video Advertising Campaigns in The United Kingdom (Uk) from 3rd Quarter 2015 to 2nd Quarter 2017." Statista, Statista Inc., 2 Nov 2017, https://www.statista.com/statistics/488806/vast-vs-vpaid-digital-video-advertising-campaigns-in-the-united-kingdom-uk/
Videology, Distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from 3rd quarter 2015 to 2nd quarter 2017 Statista, https://www.statista.com/statistics/488806/vast-vs-vpaid-digital-video-advertising-campaigns-in-the-united-kingdom-uk/ (last visited December 30, 2024)
Distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from 3rd quarter 2015 to 2nd quarter 2017 [Graph], Videology, November 2, 2017. [Online]. Available: https://www.statista.com/statistics/488806/vast-vs-vpaid-digital-video-advertising-campaigns-in-the-united-kingdom-uk/