Market share of major carriers' mobile services Australia FY 2010-2023

Since 2010, Telstra has consistently achieved the largest market share of mobile phone service providers in Australia, recognizing a total share of between 37 percent (in 2010) and 45 percent (for the three years between 2014 and 2016). Recently, the company has seen a slight downward trend, recognizing a share of 43 percent in 2023.

The Telstra Cooperation

Telstra Cooperation Limited is Australia’s largest telecommunications provider in terms of revenue. The company provides a variety of internet and mobile phone services, and their continued large market share can be attributed to good customer satisfaction ratings. In 2021, they achieved a score of 74 percent for their internet service as well as 73.9 percent for mobile phone services in 2018.

Smartphone ownership in Australia

A large proportion of the Australian population own smartphones. Smartphone ownership was close to 100 percent for those aged 18 to 50 years. Most Australian internet users sent messages and made voice calls with their smartphone, with the share of mobile-only voice communications increasing across the country.