Online channels influencing purchase decisions among consumers in Canada 2016

Published by Statista Research Department, Nov 1, 2016
This statistic shows the percentage of consumers in Canada influenced by online media channels to make purchase decisions as of September 2016. During the survey, 39 percent of responding Canadians named YouTubers as a source that influenced their purchase decisions, while 45 percent felt most influenced to buy products or services by brand websites.

Online media channels influencing purchase decisions among consumers in Canada as of September 2016

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Source

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Release date

November 2016

Region

Canada

Survey time period

September 2016

Number of respondents

1,300 respondents

Age group

15-34 years

Special properties

English-speaking Canadians

Method of interview

Online survey

Supplementary notes

Question: Which of the following influence you when making the decision to purchase a new product or service? Please select all that apply.

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