This statistic displays the share of respondents to a 2017 survey saying they were likely to share personal information online in exchange for deals and other benefits in the United Kingdom (UK) in 2015 and 2017, by incentive type. Cash payments were the most persuasive incentive available, with 52 percent of respondents saying that they would exchange personal data for cash.
Proportion of people likely to share personal data in exchange for incentives in the United Kingdom (UK) from 2015 to 2017, by incentive type
Characteristic
2015
2017
Direct financial reward
49%
52%
Loyalty points*
0%
49%
Entirely free products or services
49%
50%
Signining a petition for a political/charitable cause*
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DMA. (February 19, 2018). Proportion of people likely to share personal data in exchange for incentives in the United Kingdom (UK) from 2015 to 2017, by incentive type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/487883/comfort-levels-in-sharing-personal-information-online-in-the-uk-by-type/
DMA. "Proportion of people likely to share personal data in exchange for incentives in the United Kingdom (UK) from 2015 to 2017, by incentive type." Chart. February 19, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/487883/comfort-levels-in-sharing-personal-information-online-in-the-uk-by-type/
DMA. (2018). Proportion of people likely to share personal data in exchange for incentives in the United Kingdom (UK) from 2015 to 2017, by incentive type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/487883/comfort-levels-in-sharing-personal-information-online-in-the-uk-by-type/
DMA. "Proportion of People Likely to Share Personal Data in Exchange for Incentives in The United Kingdom (Uk) from 2015 to 2017, by Incentive Type." Statista, Statista Inc., 19 Feb 2018, https://www.statista.com/statistics/487883/comfort-levels-in-sharing-personal-information-online-in-the-uk-by-type/
DMA, Proportion of people likely to share personal data in exchange for incentives in the United Kingdom (UK) from 2015 to 2017, by incentive type Statista, https://www.statista.com/statistics/487883/comfort-levels-in-sharing-personal-information-online-in-the-uk-by-type/ (last visited November 21, 2024)
Proportion of people likely to share personal data in exchange for incentives in the United Kingdom (UK) from 2015 to 2017, by incentive type [Graph], DMA, February 19, 2018. [Online]. Available: https://www.statista.com/statistics/487883/comfort-levels-in-sharing-personal-information-online-in-the-uk-by-type/
