Mobile operating systems: market share in the United Kingdom (UK) 2010-2023
Apple's iOS was the leading mobile operating system (OS) in the United Kingdom in 2023 with a market share of around 52 percent. Android was a close second at around 48 percent, having been the market leader in 2019. As with many other markets across the globe, no other mobile operating system has come close to challenging either iOS or Android in recent years.