Awareness of smart TV advertising and high interaction in the UK 2015

Published by Statista Research Department, Nov 12, 2015
This statistic displays awareness of smart TV advertising and high interaction among daily video on demand users in the United Kingdom (UK) in 2015. Of daily VoD users in the UK, 59 percent reported being aware of smart TV ads.

Awareness of smart TV advertising and high interaction among daily VoD users in the United Kingdom (UK) in 2015

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Release date

November 2015

Region

United Kingdom

Survey time period

August 2015

Special properties

daily video on demand users

Method of interview

Online survey

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Overview

4

Technology & reception

5

Pay TV

5

Advertising

4

Public TV

7

Digital and online TV

6

Selected broadcasters

8

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