This statistic displays the influence of mobile features on the likelihood of in-store shopping in Great Britain (GB) in 2015, by feature. During the survey period, it was found that 28.5 percent of responding consumers stated that in-store Wi-fi would make them more likely to shop in-store.
Would greater mobile engagement by a retailer make you more likely to shop there?
Characteristic
Yes
No
Click and collect
75.2%
11.8%
Range of mobile-based payment schemes (eg Paypal etc.)
44%
33.8%
Secure mobile payment solutions such as PayPal
41.3%
30.4%
Loyalty scheme using app rather than a separate card
39.8%
22.4%
Tablets in-store to enable you to make price comparisons
39.1%
18.2%
Vouchers sent to your mobile
36.7%
35%
Mobile app
34.2%
41.8%
In-store Wi-fi
28.5%
35.2%
Personalised experience using intel taken from your online shopping habits
26.1%
54.3%
Pop-up notifications sent to my mobile that alert me to products most relevant to me in-store or discounts / sales
21.7%
44.2%
‘Augmented reality’ technology that allows me to see how products look in different places and settings
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VoucherCodes.co.uk, & Centre for Retail Research. (April 13, 2015). Would greater mobile engagement by a retailer make you more likely to shop there? [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/486839/gb-mobile-features-influence-on-the-likelihood-of-in-store-in-by-feature/
VoucherCodes.co.uk, und Centre for Retail Research. "Would greater mobile engagement by a retailer make you more likely to shop there?." Chart. April 13, 2015. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/486839/gb-mobile-features-influence-on-the-likelihood-of-in-store-in-by-feature/
VoucherCodes.co.uk, Centre for Retail Research. (2015). Would greater mobile engagement by a retailer make you more likely to shop there?. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/486839/gb-mobile-features-influence-on-the-likelihood-of-in-store-in-by-feature/
VoucherCodes.co.uk, and Centre for Retail Research. "Would Greater Mobile Engagement by a Retailer Make You More Likely to Shop There?." Statista, Statista Inc., 13 Apr 2015, https://www.statista.com/statistics/486839/gb-mobile-features-influence-on-the-likelihood-of-in-store-in-by-feature/
VoucherCodes.co.uk & Centre for Retail Research, Would greater mobile engagement by a retailer make you more likely to shop there? Statista, https://www.statista.com/statistics/486839/gb-mobile-features-influence-on-the-likelihood-of-in-store-in-by-feature/ (last visited December 20, 2024)
Would greater mobile engagement by a retailer make you more likely to shop there? [Graph], VoucherCodes.co.uk, & Centre for Retail Research, April 13, 2015. [Online]. Available: https://www.statista.com/statistics/486839/gb-mobile-features-influence-on-the-likelihood-of-in-store-in-by-feature/
