GB: mobile shopping preferences among consumers 2015, by access method

Published by Statista Research Department, Apr 13, 2015
This statistic displays the share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015. During the survey period, it was found that 33.3 percent of responding consumers stated that they would prefer to use mobile-optimized retailer apps.

Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015

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Release date

April 2015

Region

United Kingdom (Great Britain)

Survey time period

1st of March 2015 to the 13th of April 2015

Number of respondents

1,000 respondents

Age group

16 years and older

Special properties

consumers in Great Britain (GB).

Supplementary notes

* Survey question was phrased as follows:
"Would you prefer using a mobile-optimised website or an app?"

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