This statistic displays the share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015. During the survey period, it was found that 33.3 percent of responding consumers stated that they would prefer to use mobile-optimized retailer apps.
Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015
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VoucherCodes.co.uk, & Centre for Retail Research. (April 13, 2015). Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/
VoucherCodes.co.uk, und Centre for Retail Research. "Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015." Chart. April 13, 2015. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/
VoucherCodes.co.uk, Centre for Retail Research. (2015). Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/
VoucherCodes.co.uk, and Centre for Retail Research. "Share of Individuals Who Would Prefer Using a Mobile-optimized Website Compared to An App in Great Britain (Gb) in 2015." Statista, Statista Inc., 13 Apr 2015, https://www.statista.com/statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/
VoucherCodes.co.uk & Centre for Retail Research, Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015 Statista, https://www.statista.com/statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/ (last visited March 11, 2025)
Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015 [Graph], VoucherCodes.co.uk, & Centre for Retail Research, April 13, 2015. [Online]. Available: https://www.statista.com/statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/