This statistic displays the distribution of planned and impulse online purchases in Great Britain (GB) in 2015. During the survey period, it was found that 62.1 percent of responding consumers reported that they only bought what they had been intending to.
When shopping online do you buy only what you planned to?*
Characteristic
Share of respondents
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VoucherCodes.co.uk, & Centre for Retail Research. (April 13, 2015). When shopping online do you buy only what you planned to?* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/486778/distribution-of-planned-and-impulse-online-purchases-in-great-britain-gb/
VoucherCodes.co.uk, und Centre for Retail Research. "When shopping online do you buy only what you planned to?*." Chart. April 13, 2015. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/486778/distribution-of-planned-and-impulse-online-purchases-in-great-britain-gb/
VoucherCodes.co.uk, Centre for Retail Research. (2015). When shopping online do you buy only what you planned to?*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/486778/distribution-of-planned-and-impulse-online-purchases-in-great-britain-gb/
VoucherCodes.co.uk, and Centre for Retail Research. "When Shopping Online Do You Buy Only What You Planned To?*." Statista, Statista Inc., 13 Apr 2015, https://www.statista.com/statistics/486778/distribution-of-planned-and-impulse-online-purchases-in-great-britain-gb/
VoucherCodes.co.uk & Centre for Retail Research, When shopping online do you buy only what you planned to?* Statista, https://www.statista.com/statistics/486778/distribution-of-planned-and-impulse-online-purchases-in-great-britain-gb/ (last visited August 25, 2024)
When shopping online do you buy only what you planned to?* [Graph], VoucherCodes.co.uk, & Centre for Retail Research, April 13, 2015. [Online]. Available: https://www.statista.com/statistics/486778/distribution-of-planned-and-impulse-online-purchases-in-great-britain-gb/