GB: distribution of planned and impulse online purchases 2015, by gender

Published by Statista Research Department, Apr 13, 2015
This statistic displays the distribution of planned and impulse online purchases in Great Britain (GB) in 2015, by gender. During the survey period, it was found that 52.9 percent of responding female consumers reported that they only bought what they had been intending to.

When shopping online do you buy only what you planned to?*

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Release date

April 2015

Region

United Kingdom (Great Britain)

Survey time period

1st of March 2015 to the 13th of April 2015

Number of respondents

1,000 respondents

Age group

16 years and older

Special properties

consumers in Great Britain.

Supplementary notes

* Original survey question was phrased as follows:
"Buying online: do you only buy what you planned to (or do you buy something else as well)?"

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