This statistic presents the penetration rate of mobile phone messaging app users in Australia from 2014 to 2019. In 2015, 55.6 percent of mobile phone internet users in Australia accessed over-the-top messaging apps to communicate. This share is projected to grow to 62.7 percent in 2019.
Mobile phone messaging app user penetration in Australia from 2014 to 2019
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eMarketer. (November 11, 2015). Mobile phone messaging app user penetration in Australia from 2014 to 2019 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/486485/mobile-messaging-user-reach-australia/
eMarketer. "Mobile phone messaging app user penetration in Australia from 2014 to 2019." Chart. November 11, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/486485/mobile-messaging-user-reach-australia/
eMarketer. (2015). Mobile phone messaging app user penetration in Australia from 2014 to 2019. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/486485/mobile-messaging-user-reach-australia/
eMarketer. "Mobile Phone Messaging App User Penetration in Australia from 2014 to 2019." Statista, Statista Inc., 11 Nov 2015, https://www.statista.com/statistics/486485/mobile-messaging-user-reach-australia/
eMarketer, Mobile phone messaging app user penetration in Australia from 2014 to 2019 Statista, https://www.statista.com/statistics/486485/mobile-messaging-user-reach-australia/ (last visited December 30, 2024)
Mobile phone messaging app user penetration in Australia from 2014 to 2019 [Graph], eMarketer, November 11, 2015. [Online]. Available: https://www.statista.com/statistics/486485/mobile-messaging-user-reach-australia/