Leading digital audio advertising categories in Brazil 2020

Published by Statista Research Department, Jan 6, 2023
According to the results of a survey carried out among adult consumers in Brazil, clothing and shoes were the products most often bought after hearing digital audio ads in 2020. This category was named by 27 percent of respondents. Home appliances followed with 26 percent. Tech and supermarket products ranked third, each mentioned by 22 percent of interviewees. The survey was carried out in early January 2021, but asked consumers about their 2020 purchases.

Product categories bought after hearing a digital audio ad in Brazil in 2020

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Release date

March 2021

Region

Brazil

Survey time period

January 1 to 15, 2021

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

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Overview

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Leading players

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Digital audio advertising

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Consumer perception

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Audio advertising in the U.S.Online radio in the United StatesDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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