According to the results of a survey carried out among adult consumers in Brazil, clothing and shoes were the products most often bought after hearing digital audio ads in 2020. This category was named by 27 percent of respondents. Home appliances followed with 26 percent. Tech and supermarket products ranked third, each mentioned by 22 percent of interviewees. The survey was carried out in early January 2021, but asked consumers about their 2020 purchases.
Product categories bought after hearing a digital audio ad in Brazil in 2020
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Grupo Meio & Mensagem. (March 17, 2021). Product categories bought after hearing a digital audio ad in Brazil in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/485437/digital-audio-advertising-categories-brazil/
Grupo Meio & Mensagem. "Product categories bought after hearing a digital audio ad in Brazil in 2020." Chart. March 17, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/485437/digital-audio-advertising-categories-brazil/
Grupo Meio & Mensagem. (2021). Product categories bought after hearing a digital audio ad in Brazil in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/485437/digital-audio-advertising-categories-brazil/
Grupo Meio & Mensagem. "Product Categories Bought after Hearing a Digital Audio Ad in Brazil in 2020." Statista, Statista Inc., 17 Mar 2021, https://www.statista.com/statistics/485437/digital-audio-advertising-categories-brazil/
Grupo Meio & Mensagem, Product categories bought after hearing a digital audio ad in Brazil in 2020 Statista, https://www.statista.com/statistics/485437/digital-audio-advertising-categories-brazil/ (last visited August 24, 2024)
Product categories bought after hearing a digital audio ad in Brazil in 2020 [Graph], Grupo Meio & Mensagem, March 17, 2021. [Online]. Available: https://www.statista.com/statistics/485437/digital-audio-advertising-categories-brazil/