Effectiveness of influencer marketing in Brazil 2021

Published by Statista Research Department, May 22, 2023
During a survey carried out in Brazil in late 2021, 55 percent of responding internet users stated that they had purchased a product or a service recommended by a digital influencer. When it comes to Brazilian Instagram influencers, most fall into the 'lifestyle' category, followed by 'beauty' and 'family.'

Share of internet users who have purchased a product or services recommended by a digital influencer in Brazil as of November 2021

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Sources

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Release date

February 2022

Region

Brazil

Survey time period

October 29 to November 3, 2021

Number of respondents

1,500 respondents

Supplementary notes

* Figure for "has not purchased" calculated by Statista based on data provided by the source.

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Overview

6

Brands

8

Strategies

7

Influencers

8

Audiences

8

Spotlight: TikTok audience

5

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Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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