This statistic displays consumer attitudes to mobile vouchers in the United Kingdom (UK) as of March 2015. During the survey period, it was found that 25 percent of UK respondents reported that they opted out of receiving text messages or alerts because they come too frequently.
Which of the following describe your attitude toward mobile vouchers?
Characteristic
Share of respondents
I don’t like sharing personal information (including my phone number) with retailers because I’m worried about how my data is being used
32%
I am concerned about being spammed on my phone when I opt in to receive vouchers on my phone
31%
I have opted out of receiving text messages or alerts because they come too frequently or annoy me
25%
I prefer to retrieve offers or vouchers myself on my phone, rather than have offers sent to me (e.g., via text)
17%
I prefer receiving vouchers on my smartphone because it is easier to store and use vouchers or promotion codes
17%
When I have opted in, I get annoyed when text messages or alerts from retailers are not relevant to me
15%
I have downloaded vouchers on my phone in a store in order to save money on a purchase I’m about to make
12%
It’s easier to get vouchers on my phone than on my computer or tablet
12%
I have opted in to receive push alert vouchers from companies on my smartphone
12%
I like being able to get text messages from friends or family about offers
12%
When I have opted in, I’m annoyed by pushed alerts that have vouchers or special offers when I am in a store
6%
When I have opted in, I like receiving pushed alerts that have vouchers or special offers when I am in a store
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RetailMeNot. (September 1, 2015). Which of the following describe your attitude toward mobile vouchers? [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/485336/consumer-attitudes-to-mobile-vouchers-in-the-uk/
RetailMeNot. "Which of the following describe your attitude toward mobile vouchers?." Chart. September 1, 2015. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/485336/consumer-attitudes-to-mobile-vouchers-in-the-uk/
RetailMeNot. (2015). Which of the following describe your attitude toward mobile vouchers?. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/485336/consumer-attitudes-to-mobile-vouchers-in-the-uk/
RetailMeNot. "Which of The following Describe Your Attitude toward Mobile Vouchers?." Statista, Statista Inc., 1 Sep 2015, https://www.statista.com/statistics/485336/consumer-attitudes-to-mobile-vouchers-in-the-uk/
RetailMeNot, Which of the following describe your attitude toward mobile vouchers? Statista, https://www.statista.com/statistics/485336/consumer-attitudes-to-mobile-vouchers-in-the-uk/ (last visited December 31, 2024)
Which of the following describe your attitude toward mobile vouchers? [Graph], RetailMeNot, September 1, 2015. [Online]. Available: https://www.statista.com/statistics/485336/consumer-attitudes-to-mobile-vouchers-in-the-uk/
