This statistic displays the influence of digital vouchers on brand loyalty and recommendations according to the consumers in the United Kingdom (UK) as of March 2015. During the survey period, it was found that 26 percent of UK respondents strongly agreed with a statement: "I am likely to tell a friend about a company that uses online vouchers or promotion codes."
Digital vouchers' influence on brand loyalty and recommendations in the United Kingdom (UK) as of March 2015*
individuals who had used a digital voucher, offer, or online promotion code in the prior three months.
Method of interview
Online survey
Supplementary notes
* Original survey question was phrased as follow:
"On a scale of 1 to 5, with 5 being ‘strongly agree’ and 1 being ‘strongly disagree,’ to what extent do you agree with the following statements?"
Showing the answers marked as 'strongly agree' (5 on the scale) and 4 on the scale.
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RetailMeNot. (September 1, 2015). Digital vouchers' influence on brand loyalty and recommendations in the United Kingdom (UK) as of March 2015* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/485333/uk-digital-vouchers-influence-on-brand-loyalty-and-recommendations/
RetailMeNot. "Digital vouchers' influence on brand loyalty and recommendations in the United Kingdom (UK) as of March 2015*." Chart. September 1, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/485333/uk-digital-vouchers-influence-on-brand-loyalty-and-recommendations/
RetailMeNot. (2015). Digital vouchers' influence on brand loyalty and recommendations in the United Kingdom (UK) as of March 2015*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/485333/uk-digital-vouchers-influence-on-brand-loyalty-and-recommendations/
RetailMeNot. "Digital Vouchers' Influence on Brand Loyalty and Recommendations in The United Kingdom (Uk) as of March 2015*." Statista, Statista Inc., 1 Sep 2015, https://www.statista.com/statistics/485333/uk-digital-vouchers-influence-on-brand-loyalty-and-recommendations/
RetailMeNot, Digital vouchers' influence on brand loyalty and recommendations in the United Kingdom (UK) as of March 2015* Statista, https://www.statista.com/statistics/485333/uk-digital-vouchers-influence-on-brand-loyalty-and-recommendations/ (last visited December 22, 2024)
Digital vouchers' influence on brand loyalty and recommendations in the United Kingdom (UK) as of March 2015* [Graph], RetailMeNot, September 1, 2015. [Online]. Available: https://www.statista.com/statistics/485333/uk-digital-vouchers-influence-on-brand-loyalty-and-recommendations/
