This statistic presents the expectations of holidaymakers from the United Kingdom (UK) when using digital technology in 2015. 47 percent said that they expect to save money by using digital technology. 30 percent also hoped for less queing or waiting as an end result.
In what ways do you think that digital technology can enhance your travel experience?
Characteristic
Percentage of respondents
Saves me money
47
Provide a "fast lane" with less queuing or waiting
30
Make the experience more tailored
26
Enable an inside view from people who've been there, done that eg. "ask a guest"
25
Smooth the transition between providers and stages of the trip
21
None of the above
19
Create a single platform that packages the whole experience
16
Improve the quality of trip through social recommendation
14
Enable contactless payment
14
An automated check-in at a hotel rather than a physical person
14
Recognises my previous bookings and makes tailored recommendations for future holidays
13
Auto-suggest itineraries based on length of stay and profile
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The BIO Agency. (January 5, 2015). In what ways do you think that digital technology can enhance your travel experience? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/484754/expectations-benefits-holidaymakers-digital-technology-uk/
The BIO Agency. "In what ways do you think that digital technology can enhance your travel experience?." Chart. January 5, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/484754/expectations-benefits-holidaymakers-digital-technology-uk/
The BIO Agency. (2015). In what ways do you think that digital technology can enhance your travel experience?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/484754/expectations-benefits-holidaymakers-digital-technology-uk/
The BIO Agency. "In What Ways Do You Think That Digital Technology Can Enhance Your Travel Experience?." Statista, Statista Inc., 5 Jan 2015, https://www.statista.com/statistics/484754/expectations-benefits-holidaymakers-digital-technology-uk/
The BIO Agency, In what ways do you think that digital technology can enhance your travel experience? Statista, https://www.statista.com/statistics/484754/expectations-benefits-holidaymakers-digital-technology-uk/ (last visited December 22, 2024)
In what ways do you think that digital technology can enhance your travel experience? [Graph], The BIO Agency, January 5, 2015. [Online]. Available: https://www.statista.com/statistics/484754/expectations-benefits-holidaymakers-digital-technology-uk/
