The COVID-19 pandemic drove the use of digital channels worldwide. In 2020, e-commerce as a percentage of retail sales increased in all regions. Although its share declined slightly in North America and Western Europe once the health crisis subsided, forecasts point to a generalized - albeit slower - growth in e-commerce's share of total sales in the next years.
E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region
Characteristic
Asia
North America
Western Europe
Eastern Europe
Latin America
Africa
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Morgan Stanley. (June 14, 2022). E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/484400/ecommerce-share-total-retail-sales/
Morgan Stanley. "E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region." Chart. June 14, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/484400/ecommerce-share-total-retail-sales/
Morgan Stanley. (2022). E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/484400/ecommerce-share-total-retail-sales/
Morgan Stanley. "E-commerce as Percentage of Total Retail Sales Worldwide from 2018 to 2026, by Region." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/484400/ecommerce-share-total-retail-sales/
Morgan Stanley, E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region Statista, https://www.statista.com/statistics/484400/ecommerce-share-total-retail-sales/ (last visited July 27, 2024)
E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region [Graph], Morgan Stanley, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/484400/ecommerce-share-total-retail-sales/