E-commerce as share of total retail sales worldwide 2018-2026, by region

Published by
Stephanie Chevalier,
Apr 29, 2024
The COVID-19 pandemic drove the use of digital channels worldwide. In 2020, e-commerce as a percentage of retail sales increased in all regions. Although its share declined slightly in North America and Western Europe once the health crisis subsided, forecasts point to a generalized - albeit slower - growth in e-commerce's share of total sales in the next years.

E-commerce as percentage of total retail sales worldwide from 2018 to 2026, by region

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Release date

June 2022

Region

Worldwide

Survey time period

2018 to 2021

Supplementary notes

* Figures from this year onwards are forecasts.

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Overview

7

Leading players

6

Traffic and conversion

6

Shopping behavior

6

Digital payment

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Artificial Intelligence

7

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Topics

E-commerce in RomaniaE-Commerce in ChinaE-commerce in IndiaE-commerce in the United Kingdom (UK)E-commerce in the United States
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