Proportion of apps for children obtained via in-app purchase UK 2015, by age group

Proportion of the paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by age group*

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Sources

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Release date

June 2015

Region

United Kingdom

Survey time period

from January 2015 to June 2015

Number of respondents

2,000 respondents

Special properties

UK parents/caregivers of 0-5 year-olds.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as follows:
"C-Q2. Of all the apps that you have downloaded to the tablet device used by your child, please could you estimate the proportion that you have purchased, subscribed to or paid for through an in-app purchase?"
The source adds the following information: "Percentages out of each demographic group, e.g. 2.9% of 0 to 2 year olds in the study use 0 to 20% paid‐for apps on their tablet device. Statistical significance noted in column headers for associations between number of apps and demographic group (including Cramer’s V effect sizes)."

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Statistics on " Tablet usage in the United Kingdom (UK) "

Other statistics that may interest you Tablet usage in the United Kingdom (UK)

Penetration

6

User Demographics

3

Usage Behavior

4

iPad apps

8

Further related statistics

7
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