SMBs - share of digital in marketing budgets 2013-2014

Published by Statista Research Department, Jan 7, 2015
The graph shows the share of marketing budget small and medium-sized businesses spent on digital marketing in 2013 and 2014. In 2014, eight percent of SMBs stated they spent 21 to 30 percent of their marketing budget on mobile/internet activities.

What percentage of your marketing budget is spent on internet or mobile marketing?

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Sources

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Release date

January 2015

Region

Worldwide

Survey time period

October and November 2014

Number of respondents

736 SMBs (95 percent located in North America, four percent in Europe, one percent rest of the world)

Supplementary notes

Methodology taken from here.

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