To reach as many potential customers as possible, many e-commerce companies implement a multichannel selling strategy, which means that they offer their products or services via different platforms (online and mobile stores, apps, social media, among others). In 2020, multichannel online retailers generated more than 350 billion U.S. dollars in e-commerce sales in the United States. The figure was expected to exceed 575 billion by 2023.
Multichannel e-commerce retail sales in the United States from 2020 to 2023
(in billion U.S. dollars)
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eMarketer. (July 29, 2021). Multichannel e-commerce retail sales in the United States from 2020 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/483982/multichannel-e-commerce-sales-united-states/
eMarketer. "Multichannel e-commerce retail sales in the United States from 2020 to 2023 (in billion U.S. dollars)." Chart. July 29, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/483982/multichannel-e-commerce-sales-united-states/
eMarketer. (2021). Multichannel e-commerce retail sales in the United States from 2020 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/483982/multichannel-e-commerce-sales-united-states/
eMarketer. "Multichannel E-commerce Retail Sales in The United States from 2020 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Jul 2021, https://www.statista.com/statistics/483982/multichannel-e-commerce-sales-united-states/
eMarketer, Multichannel e-commerce retail sales in the United States from 2020 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/483982/multichannel-e-commerce-sales-united-states/ (last visited December 21, 2024)
Multichannel e-commerce retail sales in the United States from 2020 to 2023 (in billion U.S. dollars) [Graph], eMarketer, July 29, 2021. [Online]. Available: https://www.statista.com/statistics/483982/multichannel-e-commerce-sales-united-states/
