SMBs - effectiveness of online vs. offline marketing worldwide 2014, by sector

Published by Statista Research Department, Feb 9, 2015
The graph shows data on the effectiveness of online versus offline marketing for small and medium-sized businesses worldwide as of November 2014, by sector. During the survey it was found that 84 percent of SMBs in the insurance sector rated online marketing channels more effective than offline channels.

Effectiveness of online vs. offline marketing for SMBs worldwide as of November 2014, by sector

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Release date

February 2015

Region

Worldwide

Survey time period

October and November 2014

Number of respondents

736 SMBs (95 percent located in North America, four percent in Europe, one percent rest of the world)

Supplementary notes

Methodology taken from here.

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