SMBs - effectiveness of digital marketing 2014, by sector

Published by Statista Research Department, Feb 9, 2015
The graph shows the effectiveness of digital marketing at attracting customers according to small and medium-sized businesses in 2014, broken down by sector. During the global survey it was found that 93 percent of SMBs in the medical vertical find internet marketing to be "very effective " or "effective".

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Sources

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Release date

February 2015

Region

Worldwide

Survey time period

October and November 2014

Number of respondents

736 SMBs (95 percent located in North America, four percent in Europe, one percent rest of the world)

Supplementary notes

Methodology taken from here.
Data for "Don't do any" was not provided. Data for "not effective" for the medical sector was notprovided by the source.

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