SMBs - share of digital in marketing budgets worldwide 2014, by sector

Published by Statista Research Department, Feb 9, 2015
The graph shows the share of marketing budgets small and medium-sized businesses spent on internet or mobile marketing in 2014, broken down by vertical. During the global survey it was found that SMBs in the legal sector spent 34 percent of their marketing budget on internet/mobile activities.

What percentage of your marketing budget is spent on internet or mobile marketing?

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Release date

February 2015

Region

Worldwide

Survey time period

October and November 2014

Number of respondents

736 SMBs (95 percent located in North America, four percent in Europe, one percent rest of the world)

Supplementary notes

Methodology taken from here.

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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