Number of channels used when shopping in the United Kingdom (UK) 2015, by age

This statistic illustrates the amount of channels consumers typically use when shopping in the United Kingdom, by age. Younger respondents tended to use more channels than older generations, with 24 percent of 18 to 34 year olds surveyed using 4 or more channels compared to 17 percent and 12 percent of the 35 to 54 and 55 plus age groups respectively.