Consumer views on Black Friday in the United Kingdom (UK) 2015

Published by Statista Research Department, Jul 2, 2015
This statistic displays consumers' views on Black Friday in the United Kingdom as of a shopper survey conducted in 2015. Of respondents, 57 percent agreed to some extent that retailers were guilty of encouraging bad behavior from consumers on Black Friday in 2014 in the UK.

Consumer attitudes towards Black Friday in the United Kingdom (UK) in 2015, by type

CharacteristicStrongly agreeAgreeNeutralDisagreeStrongly disagree
Next Christmas, I will try to do more of my Christmas gift shopping on Black Friday 21.1% 31.8% 35.9% 7% 4.2%
I got carried away with the discounts on offer on Black Friday and spent more than I had intended 14% 27.1% 25.8% 17.9% 15.2%
I saved a lot of money by buying on Black Friday 20.8% 43% 28.6% 4.3% 3.3%
I bought better quality products on Black Friday than I otherwise would have done, thanks to the savings offer 18.5% 32.3% 32.2% 11.1% 5.9%
Retailers were guilty of encouraging bad behavior from consumers on Black Friday 23.9% 33.2% 27.7% 11.7% 3.5%
Retailers were not well prepared enough to cope with demand on Black Friday 26.9% 38.3% 28.5% 4.4% 1.9%
I used Black Friday to buy discounted products for myself/my household rather than Christmas gifts 20.5% 32.3% 29.1% 13.7% 4.4%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Share of respondents21.1%21.1%14%14%20.8%20.8%18.5%18.5%23.9%23.9%26.9%26.9%20.5%20.5%31.8%31.8%27.1%27.1%43%43%32.3%32.3%33.2%33.2%38.3%38.3%32.3%32.3%35.9%35.9%25.8%25.8%28.6%28.6%32.2%32.2%27.7%27.7%28.5%28.5%29.1%29.1%7%7%17.9%17.9%4.3%4.3%11.1%11.1%11.7%11.7%4.4%4.4%13.7%13.7%4.2%4.2%15.2%15.2%3.3%3.3%5.9%5.9%3.5%3.5%1.9%1.9%4.4%4.4%Strongly agreeAgreeNeutralDisagreeStrongly disagreeNext Christmas, I will try to do more of my Christmas gift shopping onBlack FridayI got carried away with the discounts on offer on Black Friday andspent more than I had intendedI saved a lot of money by buying on Black FridayI bought better quality products on Black Friday than I otherwise wouldhave done, thanks to the savings offerRetailers were guilty of encouraging bad behavior from consumers onBlack FridayRetailers were not well prepared enough to cope with demand on BlackFridayI used Black Friday to buy discounted products for myself/myhousehold rather than Christmas gifts
0%10%20%30%40%50%60%70%80%90%100%110%120%

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Release date

July 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Shoppers (nationally representative)

Supplementary notes

Consumer's views are in relation to Black Friday 2014.

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