Telecommunications: interest in Germany 2019-2024

This graph presents the results of a survey on the level of interest in the telecommunications sector (e.g. mobile phones, smartphones, DSL) in Germany from 2019 to 2024. In 2024, there were roughly 52.18 million Germans aged 14 years and older who were very interested in telecommunications.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people interested in the telecommunications sector (e.g. mobile and smartphones, DSL) in Germany from 2019 to 2024, by level of interest (in millions)

Characteristic	Very interested	Generally interested, but not that much	Barely interested	Interested (all)	Interested, often give advice and tips, seen as expert by others	Often look for information about this topic online
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Release date

June 2024

More information

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people

2024: 23,485 respondents, representing 70.48 million people

For additional information on the methodology used, please see here.

This question was phrased by the source as follows: "Most people are particularly interested in certain topics, and hardly interested in others. Would you take a look at these cards and organize them on this sheet according to how interested you are in the topics? Subject: telecommunications, e.g. mobile phones, smartphones, DSL (up to 2009: modern telecommunications, e.g. mobile phones, fax, answering machines, ISDN)"
(Original German question: Diese Frage wurde bei der Befragung in folgendem Wortlaut gestellt: „Es ist ja oft so, dass man über das eine gern mehr erfahren möchte, anderes interessiert einen weniger. Könnten Sie jetzt bitte einmal die Karten hier ansehen und auf dieses Blatt verteilen, je nachdem, wie sehr Sie das interessiert. Sie sehen ja, was hier steht. Thema: Telekommunikation wie Handy, Smartphone, DSL (Bis 2009: Moderne Telekommunikation wie Handy, Fax, Anrufbeantworter, ISDN)“)

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