Vodafone: mobile communications ARPU in Germany

In the first quarter of 2024/2025 (April to June 2024), Vodafone achieved an average monthly revenue of approximately 12.6 euros per mobile customer. Contract customers generated higher revenue, contributing an average of 17.2 euros per month, while prepaid customers accounted for around 4.4 euros per month on average.

Average monthly revenue per mobile customer (ARPU) of Vodafone in Germany from 2nd quarter 2011/2012 to 1st quarter 2024/2025 (in euros)

Characteristic	Total	Contract	Prepaid
Q1 '24/25	12.6	17.2	4.4
Q4 '23/24	12.8	17.6	4.3
Q3 '23/24	12.8	17.8	4.3
Q2 '23/24	12.9	17.9	4.5
Q1 '23/24	12.4	17.4	4.2
Q4 '22/23	12.2	17.4	4
Q3 '22/23	12.5	17.8	4.2
Q2 '22/23	12.4	17.6	4.3
Q1 '22/23	12.4	17.7	4.1
Q4 '21/22	12.5	17.9	4.1
Q3 '21/22	12.7	18.2	4.1
Q2 '21/22	12.7	18	4.2
Q1 '21/22	12.4	17.6	4
Q4 '20/21	12.8	18.1	4.1
Q3 '20/21	12.8	18	4.2
Q2 '20/21	12.9	18.1	4.3
Q1 '20/21	12.5	17.6	4.2
Q4 '19/20	12.9	18.2	4.2
Q3 '19/20	13	18.2	4.2
Q2 '19/20	13.2	18.5	4.5
Q1 '19/20	13	18.5	4.2
Q4 '18/19	12.9	18.6	3.9
Q3 '18/19	13.2	19.1	4.2
Q2 '18/19	13.3	19.8	3.9
Q1 '18/19*	12.7	19	3.8
Q4 '17/18	15	23.7	3.4
Q3 '17/18	15.4	24.5	3.6
Q2 '17/18	15.3	24.9	3.5
Q1 '17/18	14.9	24.5	3.3
Q4 '16/17	14.9	24.7	3.2
Q3 '16/17	15.2	25.1	3.4
Q2 '16/17	15.5	25.3	3.6
Q1 '16/17	15.3	25	3.5
Q4 '15/16	15.1	24.9	3.5
Q3 '15/16	15.3	25.4	3.4
Q2 '15/16	15.5	25.7	3.5
Q1 '15/16	15.3	25.9	3.4
Q4 '14/15	14.9	26	3.2
Q3 '14/15	15.1	27.1	3.2
Q2 '14/15	15.3	27.7	3.4
Q1 '14/15	15	27.7	3.3
Q4 '13/14	14.9	27.6	3.3
Q3 '13/14	15.3	28.2	3.6
Q2 '13/14	15.8	28.7	3.8
Q1 '13/14	15.7	28.6	3.8
Q4 '12/13	15.4	28.8	3.6
Q3 '12/13	15.3	29.4	3.7
Q2 '12/13	15.2	29.9	3.7
Q1 '12/13	14.9	29.9	3.5
Q4 '11/12	14.3	29.7	3.3
Q3 '11/12	14.4	30.1	3.5
Q2 '11/12	14.7	30.2	3.7

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Release date

July 2024

More information

Region

Germany

Survey time period

July 2011 to July 2024

Supplementary notes

* Due to an accounting change the figures from Q1 18/19 are not easily comparable with the other figures.

The abbreviation ARPU refers to Average Revenue per User/Unit.
Financial year ends in March.

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