The statistic shows the most important reasons among customers for buying a new product in Europe in 2015. The survey revealed that 25 percent of respondents cited affordability as the most important reason for purchasing a new product.
Most important reasons for buying a new product among consumers in Europe in 2015*
* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 34 of the report.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (August 25, 2015). Most important reasons for buying a new product among consumers in Europe in 2015* [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/482857/reasons-for-buying-a-new-product-among-consumers-in-europe/
Nielsen. "Most important reasons for buying a new product among consumers in Europe in 2015*." Chart. August 25, 2015. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/482857/reasons-for-buying-a-new-product-among-consumers-in-europe/
Nielsen. (2015). Most important reasons for buying a new product among consumers in Europe in 2015*. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/482857/reasons-for-buying-a-new-product-among-consumers-in-europe/
Nielsen. "Most Important Reasons for Buying a New Product among Consumers in Europe in 2015*." Statista, Statista Inc., 25 Aug 2015, https://www.statista.com/statistics/482857/reasons-for-buying-a-new-product-among-consumers-in-europe/
Nielsen, Most important reasons for buying a new product among consumers in Europe in 2015* Statista, https://www.statista.com/statistics/482857/reasons-for-buying-a-new-product-among-consumers-in-europe/ (last visited December 27, 2024)
Most important reasons for buying a new product among consumers in Europe in 2015* [Graph], Nielsen, August 25, 2015. [Online]. Available: https://www.statista.com/statistics/482857/reasons-for-buying-a-new-product-among-consumers-in-europe/
