Leading features of apps for preschoolers ranked by importance to parents UK 2015

Leading features of apps for preschoolers ranked by importance according to parents and caregivers in the United Kingdom (UK) in 2015*

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Sources

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Release date

June 2015

Region

United Kingdom

Survey time period

from January 2015 to June 2015

Number of respondents

2,000 respondents

Special properties

UK parents/caregivers of 0-5 year-olds.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as follows: "C-Q9. Rank order in importance the following features of apps that you look for when choosing for your child"
The source adds the following information: "Notes: Percentages of participants (within each demographic group) who ranked each feature in the top 3 of those looked for when choosing apps for their child."

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