Digital Market Outlook: UK hobby, luxury & other goods e-commerce users by income 2017

The graph presents the share of hobby, luxury and other goods e-commerce users in the United Kingdom in 2017, by income. It was found that 27.7 percent of users was low income. An overview of all Digital Markets can be found here.
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Distribution of hobby, luxury and other goods e-commerce users in the United Kingdom (UK) in 2017, by income

Characteristic	Share of users
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Release date

January 2018

More information

Region

United Kingdom

Survey time period

January 2018

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The e-commerce market segment hobby, luxury and other goods contains the online sale of hobby items and luxury goods. Musical instruments, photo and printing needs, collectors’ pieces (including art and antiques), jewelry, watches, glasses, car parts and adult entertainment products are included in this segment. Hobby-related products already found in the sport, outdoor and garden products market segment are not included.

Further information on methodology can be found here.

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