Digital Market Outlook: UK sport, outdoor & garden products e-commerce users by income 2017

The graph illustrates the distribution of sport, outdoor and garden products e-commerce users in the United Kingdom in 2017, broken down by income. Id 2017, it was found that 20.7 percent of users were reported to be low-income. An overview of all Digital Markets can be found here.
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Share of sport, outdoor and garden products e-commerce users in the United Kingdom (UK) in 2017, by income

Characteristic	Share of users
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Release date

January 2018

More information

Region

United Kingdom

Survey time period

January 2018

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The market segment sport, outdoor and garden products includes leisure products relating to sport, outdoor and garden activities. Sport and outdoor items also include clothing as well as sport and outdoor equipment, for example hiking poles, backpacks, fitness equipment, swimming accessories and winter sports gear. Items for the garden such as flowers and plants, garden furniture, BBQ equipment, sun screens, fertilizer, compost and garden tools are included as well. Furthermore, pet products, tools for handymen and DIY-ers, tools, building materials, and craft supplies are also included in the segment sport, outdoor and garden products.

Further information on methodology can be found here.

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