The graph presents the share of toys and babyware e-commerce users in the United Kingdom in 2017, broken down by income. In 2017, the share of low-income users amounted to approximately 28 percent. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Distribution of toys and babyware e-commerce users in the United Kingdom (UK) in 2017, by income
* Income is defined as personal net income and is divided into three categories: - Low income is defined as the country-specific bottom third of the personal income allocation. - Medium income is defined as the country-specific average third of the personal income allocation. - High income is defined as the country-specific top third of the personal income allocation.
The e-commerce market segment toys and babyware includes the sale of toys, and products for infants (e.g. clothing, baby changing products, care products, baby food, bottles, nursing products, playpens, strollers, and car seats). Examples of online shops in this eCommerce segment are mothercare.com and childrensplace.com.
Further information on methodology can be found here.
Citation formats
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista (Digital Market Outlook). (January 1, 2018). Distribution of toys and babyware e-commerce users in the United Kingdom (UK) in 2017, by income [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/481431/toys-and-babyware-e-commerce-users-by-income-digital-market-outlook-uk/
Statista (Digital Market Outlook). "Distribution of toys and babyware e-commerce users in the United Kingdom (UK) in 2017, by income." Chart. January 1, 2018. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/481431/toys-and-babyware-e-commerce-users-by-income-digital-market-outlook-uk/
Statista (Digital Market Outlook). (2018). Distribution of toys and babyware e-commerce users in the United Kingdom (UK) in 2017, by income. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/481431/toys-and-babyware-e-commerce-users-by-income-digital-market-outlook-uk/
Statista (Digital Market Outlook). "Distribution of Toys and Babyware E-commerce Users in The United Kingdom (Uk) in 2017, by Income." Statista, Statista Inc., 1 Jan 2018, https://www.statista.com/statistics/481431/toys-and-babyware-e-commerce-users-by-income-digital-market-outlook-uk/
Statista (Digital Market Outlook), Distribution of toys and babyware e-commerce users in the United Kingdom (UK) in 2017, by income Statista, https://www.statista.com/statistics/481431/toys-and-babyware-e-commerce-users-by-income-digital-market-outlook-uk/ (last visited November 10, 2024)
Distribution of toys and babyware e-commerce users in the United Kingdom (UK) in 2017, by income [Graph], Statista (Digital Market Outlook), January 1, 2018. [Online]. Available: https://www.statista.com/statistics/481431/toys-and-babyware-e-commerce-users-by-income-digital-market-outlook-uk/
