The graph presents the number of home appliances e-commerce users in the United Kingdom in 2015, and provides a forecast thereof until 2021, broken down by age group. The number of home appliances users in the UK between the ages of 25 to 34 is expected to grow from 1.62 million in 2016 to 2.01 million in 2021. An overview of all Digital Markets can be found here.
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Number of home appliances e-commerce users in the United Kingdom (UK) from 2015 to 2021, by age group
(in millions)
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Number of home appliances e-commerce users in the United Kingdom (UK) from 2015 to 2021, by age group
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The e-commerce market segment home appliances covers the online sale of long-lived electronic home appliances. These are, for example, large electrical appliances white goods such as washing machines, dishwashers, refrigerators, or washer-dryers. Furthermore, the online sale of coffee machines, espresso machines, food processors, microwaves and vacuum cleaners belong to this market segment. Electronic home appliances can be purchases via a variety of online platforms, including Internet retailers (amazon.com), furniture stores (ikea.com) or from electronic retailers (bestbuy.com).
Further information on methodology can be found here.
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Statista (Digital Market Outlook). (September 30, 2016). Number of home appliances e-commerce users in the United Kingdom (UK) from 2015 to 2021, by age group (in millions) [Graph]. In Statista. Retrieved April 10, 2025, from https://www.statista.com/statistics/481410/home-appliances-e-commerce-users-by-age-digital-market-outlook-uk/
Statista (Digital Market Outlook). "Number of home appliances e-commerce users in the United Kingdom (UK) from 2015 to 2021, by age group (in millions)." Chart. September 30, 2016. Statista. Accessed April 10, 2025. https://www.statista.com/statistics/481410/home-appliances-e-commerce-users-by-age-digital-market-outlook-uk/
Statista (Digital Market Outlook). (2016). Number of home appliances e-commerce users in the United Kingdom (UK) from 2015 to 2021, by age group (in millions). Statista. Statista Inc.. Accessed: April 10, 2025. https://www.statista.com/statistics/481410/home-appliances-e-commerce-users-by-age-digital-market-outlook-uk/
Statista (Digital Market Outlook). "Number of Home Appliances E-commerce Users in The United Kingdom (Uk) from 2015 to 2021, by Age Group (in Millions)." Statista, Statista Inc., 30 Sep 2016, https://www.statista.com/statistics/481410/home-appliances-e-commerce-users-by-age-digital-market-outlook-uk/
Statista (Digital Market Outlook), Number of home appliances e-commerce users in the United Kingdom (UK) from 2015 to 2021, by age group (in millions) Statista, https://www.statista.com/statistics/481410/home-appliances-e-commerce-users-by-age-digital-market-outlook-uk/ (last visited April 10, 2025)
Number of home appliances e-commerce users in the United Kingdom (UK) from 2015 to 2021, by age group (in millions) [Graph], Statista (Digital Market Outlook), September 30, 2016. [Online]. Available: https://www.statista.com/statistics/481410/home-appliances-e-commerce-users-by-age-digital-market-outlook-uk/
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