Digital Market Outlook: UK personal care & pharmaceuticals e-commerce users by income 2015

The graph presents the number of personal care and pharmaceuticals e-commerce users in the United Kingdom in 2015, broken down by income. The number of high income personal care and pharmaceuticals users in the UK is estimated to reach 1.9 million in 2015. An overview of all Digital Markets can be found here.
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Number of personal care and pharmaceuticals e-commerce users in the United Kingdom (UK) in 2015, by income (in millions)

Characteristic	Number of users in millions
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Release date

September 2015

More information

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The e-commerce market segment personal care and pharmaceuticals includes the sale of medical, pharmaceutical and cosmetic products via a digital channel (including the sale of prescription drugs), for example via online pharmacies or via the online shops of drugstores and other individual traders (e.g. cvs.com, walmart.com). Alongside medicines, this market segment also includes cosmetic and care products as well as medical products for private use (e.g. blood pressure monitors, disinfectants and dressings).

Further information on methodology can be found here.

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