Digital Market Outlook: UK physical media e-commerce users by income 2015

The graph presents the number of physical media e-commerce users in the United Kingdom in 2015, broken down by income. The number of medium income physical media users in the UK is estimated to reach 12.7 million in 2015. An overview of all Digital Markets can be found here.
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Number of physical media e-commerce users in the United Kingdom (UK) in 2015, by income (in millions)

Characteristic	Number of users in millions
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Release date

September 2015

More information

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The e-commerce market segment physical media covers the sale of physical media, for example books, DVDs, CDs, Blu-ray discs and computer/console games via a digital channel. However, digital media that are purchased as a download or via a subscription to a streaming service are not included. One of the most important providers in the market segment physical media is the US Internet-based retailer amazon.com.

Further information on methodology can be found here.

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